Pre-Rolls Overtake Flower as Consumer Preferences Shift

For the first time ever, flower is no longer king of the cannabis industry, with a new report revealing that in 2025 pre-rolls became the first product to surpass flower in terms of unit sales, taking the top spot.

New Research Challenges ‘Lazy Stoner’ Stereotype, Links Cannabis Use to Light and Moderate Physical Activity

Recent research is contributing to a more nuanced understanding of the relationship between cannabis use and physical activity, challenging longstanding stereotypes. A new study from the University of Alabama at Birmingham’s Heersink School of Medicine suggests that individuals who use cannabis are not necessarily less physically active than non-users. Instead, the findings indicate a tendency to favour light or moderate exercise, pointing to a potential influence of cannabis on the subjective experience of physical activity.

Canada’s Cannabis Advantage: Infrastructure, Innovation, and the Road to Global Dominance

At the recent International Cannabis Business Conference (ICBC) Berlin in April, a panel of industry veterans gathered to discuss the evolution and future trajectory of the Canadian cannabis market.

Moderated by Alex Revich, the discussion provided a comprehensive look at how Canada has been actively leveraging its first-mover advantage while navigating the complexities of a maturing and constantly evolving industry.

Marijuana Legalization Is Linked To ‘Significant Reductions’ In Opioid Overdoses, Federally Funded Study Finds

States that legalize medical or recreational marijuana see “significant reductions” in opioid overdoses among adults with employer-sponsored health insurance—indicating that a “substitution” effect may be at play—according to a new federally funded study.